Want shoppers to believe in you?
Simple. Never tell the truth. 

Review are a German fashion label. Their hugely successful "Never Established" campaign constantly re-invents the origins of the brand, refusing to ever be defined. For the latest installment, I worked with Michel Kittel to create fresh scenarios for their 2016 denim and beachwear collections. "Go crazy!" Michael said. So I did. The video tells the story of the ridiculous extents Review designers will go to to find inspiration.