TO ENGAGE YOUNG WOMEN
I GOT THEM THINKING ABOUT BEING OLD
Clinique is one of the world’s best-known and most-loved skincare brands. However, it has a reputation for being only for older skin. Clinique wanted me to help them change this perception by using Social Media to reposition their products as appealing to a younger audience, starting with their 3-Step System. And so 3 Things To Do Before You’re 30 was born. The campaign delivered 50,000 unique visitor and the 3-Step system saw a 6.7% uplift in sales over the duration of the campaign.