TO MAKE A GENUINE CONNECTION
I HELPED A BRAND FAKE IT

To help Beverly Hills Formula stand out from its more expensive competitors, I needed to create a strong personality for the brand – one that would connect with savvy consumers tired of glamorous yet ultimately unsubstantiated promises.
To do this, I took a playful dig at the ‘fake’ world of Beverly Hills, where true feelings and competitiveness are hidden behind a dazzlingly white smile. The series of ads draw the viewer in with their saucy images and playful lines. The efficacy of the product is then brought to the fore.
The company has fallen in love with their new brand, we'll be flooding it across their website, print advertising for Europe and The Middle East and of course, Facebook.