IN A MARKET DRIVEN BY SECURITY
I MADE IT ALL ABOUT FREEDOM
Bennetts is the UK’s No.1 motorbike insurance brand. To help them regain their place at the top, I injected bikers’ attitude into the sterile world of financial services by showing that the brand championed the things only a biker could love – flies on a visor, tyres on gravel, the rush of the open road. The campaign helped set new records for both customer retention and acquisition, unmatched in Bennetts’ 80-year history.